Jo Malone closes the Flatiron boutique

jo malone newyork_picjo malone.cologneJo Malone opened a shop in the Flatiron Buildingin 2001 that will close, on June 12. Even though this English parfumeur, widely renowned for  her handmade scents and products, had been bought in 1999 by Estee Lauder, the company can not afford anymore the rent asked by the landmark building. I heard it’s $ 70 000 per month… Hard to believe. Anyway Joe Malone keeps the tiny shop on Madison and sells at Bendel, Bergdorf, and the selected department stores of the city.

Once you smell Jo Malone’s cologne, with its fresh subtle, refine scents – blossom Orange, Mint, Jasmin, Verbena, Vintage Gardenia and even Rose- it’s hard, if not impossible, to go back to the manufactured perfumes, included Chanel and so forth, or even Dyptique. Though, Le labo that formulates ten flagrances by hand and on demand can be considerate too as a good option. RB 


767 5th Ave
New York, NY 10153
(212) 572-4200

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