Paper Magazine



This magazine that covers, since 1984, New York art exhibits, literary events, movie reviews, shows and  night-life asked 15 visual well know designers to create original advertising that could redefine the image of the country. I thought  that W+K12‘s one was the most powerful. Wieden+ Kennedy, founded in 1982, are still leading the market. Through all these years, they succeed in catching the spirit of their time. In America, the advertisement business has often been creative, inspired and artistic. In Europe, advertising used to be lower in status because it’s about selling and not thinking ! Lately it has become fashionable to work for this business but it still didn’t reach a respectable level. Again it might have something to do with the conversation I had with Kohle Yohannan, guest curator at the MET. RB ©W+K12


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